Microdrama’s major appeal draws in foreign OGs

A slew of foreign micro-drama apps offering episodes that are typically one-two minutes of binge worthy content primarily from China as well as from Ukraine-based My Drama and France-headquartered StoryTV are betting big on the Indian market, according to company executives and industry watchers. The buzzy format, which began as a niche mobile video trend, is now registering explosive growth as the popular Chinese apps expand into North America, Europe, and Asia-Pacific.

As per reports from China Daily, apps like Dramabox, Goodshort, Reelshort and…