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Micron is killing Crucial SSDs and memory in AI pivot — company refocuses on HBM and enterprise customers

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In keeping with the spirit of times, Micron on Wednesday announced plans to wind down its Crucial consumer business worldwide by the end of February 2026. The company is reallocating its output and investments to enterprise-grade DRAM and SSD products amid growing demand from the AI sector.

Micron will continue shipping Crucial-badged consumer products through retailers, online stores, and distributors until the end of its fiscal second quarter, which concludes in late February 2026. After that point,…

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