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Mr Beast’s new video platform: Where views matter more than followers

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In a bid to capitalise on the short-form video boom, YouTube’s top creator, MrBeast, has launched Vyro, a platform that connects editors with major creators and brands.

The new video clipping platform allows users to transform long-form content into viral short-form clips that can be used across multiple social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

This innovative approach taps into the growing demand for short-form content, particularly among Gen Z and younger millennials. Vyro connects creators with massive back catalogues…

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