Tech
New AI-first marketing platform HCL Unica+ targets $94 billion martech opportunity
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The software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday.
The platform, which can manage 500 million customer accounts and 1.4 billion potential touchpoints, aims to help Indian businesses deliver data-driven, hyper-personalised marketing at scale.
India’s martech industry is set to reach nearly $94 billion by 2030, a media release by the company said, adding that the platform caters to the rising intelligence economy in over 18 languages.
“In today’s market, it’s not just about…
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