New Apple TV rebrand is the right move at just the right time

Apple TV+ is no more. Apple’s streaming service is now officially just ‘Apple TV.’ Here’s why I think this is the right move at the right time.

‘Apple TV’: The name everyone already knows and uses

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing.

It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers.

You could argue that things are even more confusing now, since Apple does…