nykaa: Sale bots at work: Online marketplaces, retailers turn to AI this festive season

As the festival season in India draws near, e-commerce and retail companies are expected to prioritise artificial intelligence (AI) in their strategies. As pilot programmes transition to full-scale implementation, the next three months will test whether autonomous AI agents can effectively manage demand on a large scale.

This festive period also comes against the backdrop of goods and service tax (GST) rationalisation on consumer goods and easing income tax, measures expected to boost consumer spending on durables, electronics and personal care items….