Oh! It is a real identity crisis, thanks to AI

Imagine a cricketer or a film star endorsing a product without their knowledge, or a CEO seeking to persuade you to put your hard-earned money into a fraudulent scheme through a bogus phone call. Deepfakes produced with the use of AI are increasingly fuelling fraud worldwide. With celebrities, including politicians and business leaders, enjoying a cult following in India, the country faces heightened risk in this regard, according to experts.

Karan Johar, Aishwarya Rai-Bachchan, and Abhishek Bachchan have approached the courts to protect their digital…