OpenAI launches Sora: An AI-powered social app for video generation

OpenAI is taking its biggest step yet into social media with Sora, a new app that lets users create, share, and remix AI-generated videos. Available by invitation starting Tuesday on iOS, the app combines the company’s video-generation software with a TikTok-style feed, allowing users to scroll through clips made by others and post their own.

Much like its hit chatbot ChatGPT, OpenAI is pitching Sora as the “next big thing” in consumer AI. The app lets anyone generate 10-second clips from text prompts, add synchronised sound and dialogue, and…