Perplexity Bets $400M On Snapchat To Scale AI Search Adoption

Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.

• Perplexity will pay Snap $400 million over one year to integrate its AI answer engine into Snapchat.
  
• Snap calls this its first large-scale integration of an external AI partner directly in the app.
• Perplexity handles 150+ million questions weekly, so the integration…