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Perplexity’s Aravind Srinivas lauds Zoho’s Arattai for rapid user spike
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Perplexity chief executive Aravind Srinivas on Sunday congratulated Zoho for the sudden popularity of its messaging application Arattai, which added thousands of users in a few days.
“Congrats to Zoho for a very successful launch!” Srinivas wrote on microblogging site X, reposting founder Sridhar Vembu’s tweet.
Zoho-owned Arattai recently saw a significant increase in user traffic after endorsements from senior government officials in line with the rising preference for homegrown applications. Vembu reported that the app’s traffic grew by 100…
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