PhonePe’s Pincode App Moves To B2B Ops, Halts Consumer Deliveries

PhonePe has announced that its consumer app, Pincode, is halting its B2C operations to focus exclusively on B2B business solutions for offline shops

PhonePe will divert all of Pincode’s resources to build and scale a suite of B2B business solutions

Launched in 2023 on the ONDC platform, Pincode was a consumer-centric shopping app, onboarding retail stores so users could buy directly from them

PhonePe has announced that its quick commerce app, Pincode, is halting its B2C operations to focus exclusively on B2B…