Private Label Diwali For Quick Commerce Giants

Law has mandated green crackers this Diwali, but there’s likely to be a rainbow on the quick commerce landscape. 

Shoppers beat the inflation woes during Diwali last year and splurged a record INR 1.25 Lakh Cr. With retail inflation pegged at a chilling 2.6% and economy zipping at 6.8% this fiscal, you can’t blame the quintessential Indian buyer for being a little more extravagant this time. 

The festive season is in full swing and the buying binge is in full throttle. With quick commerce reshaping the way people shop, there’s a…