Quick commerce gains festive momentum, ecommerce demand slows in final week

Brands are reporting strong orders during the Diwali period on quick commerce platforms on the back of last-minute festive purchases, even as demand has slowed over the past week in the broader ecommerce sector.

About 70% of the Rs 22,000-25,000 crore gross merchandise value (GMV) sales projected for the online commerce space during the last week of festive sales ending on Bahidooj (Thursday) has already been achieved, according to ecommerce consultancy Datum Intelligence. Analysts say the sector is on track to meet the estimate on GMV, which captures…