Rapido’s Roving Eye

Barely months after wading into the food delivery arena dominated by Swiggy and Zomato, Rapido is shifting gears again. Having built its empire on bike taxis, the ride-hailing major now wants to milk the massive $23 Bn Indian travel tech industry.

Just last week, the company, in partnership with established giants like Goibibo, redBus and ConfirmTkt, forayed into online travel aggregation (OTA), integrating flight, hotel, bus, and train bookings directly into its app. The experiment is audacious, especially for a company still wrestling with…