‘Rockstar could lose millions if GTA 6 launches at $100’: Fans prefer $70 for the next big game, says research

Rockstar Games’ highly anticipated GTA 6 is predicted to generate higher revenue at the standard $69.99 price point than at a potential $100, according to a new analysis by MIDiA Research. The study, seen by IGN, warns that increasing the price could deter buyers and ultimately reduce overall earnings.

“Our research suggests that GTA 6 will perform better financially at a standard $69.99 than at the much-discussed $100,” said Perry Gresham, Head of Data at MIDiA Research and co-author of the report. “A $100 price point would actually leave…