Sam Altman announces big changes for Sora: More control for creators, monetisation on the way

OpenAI chief executive Sam Altman announced some crucial changes for Sora, the company’s experimental video-generation tool, on Saturday after receiving extensive feedback from users, creators, and rights holders.

Controls for rights holders

In a blog post, Altman confirmed that Sora will soon introduce more detailed options for rights holders to decide how their characters are used within the platform. The system will build on the existing opt-in model for likeness but offer additional layers of control, including the ability to block or restrict…