Saregama taps AI to revive classics with modern music videos

Saregama, one of India’s oldest music labels, is set to enter the AI-generated content space, aiming to transform its vast music library into a new revenue stream, RPSG Group chairperson Sanjiv Goenka said.

Speaking to CNBC-TV18’s Shereen Bhan, Goenka said, “Most of our catalogue, we are using AI to do fresh videos. All the classics… You will now have AI-generated videos which are completely modern.” He added that the entire initiative can be executed at a fraction of traditional production costs, with a potential total investment of around ₹200…