Sold on Walmart, Sent by Amazon: The Weird New World of Online Retail

Amazon’s logistics network will now fulfill orders placed on Walmart.com, the company announced at its Accelerate seller conference, creating a surreal arrangement where the e-commerce giant directly supports its biggest retail rival’s online operations. Third-party sellers can now use Amazon’s Multichannel Fulfillment service to automatically process Walmart orders through direct integration. The packages arrive in unbranded boxes since Walmart prohibits Amazon-branded…