Sora Update: OpenAI to share revenue with rightsholders, introduces controls on character use

OpenAI, the creator of ChatGPT, will roll out new controls in its AI video tool Sora, giving rightsholders the ability to decide how their characters are used, and will share revenue with those who allow it.

OpenAI recently unveiled its social media app Sora, which lets users create and share short AI-generated videos.It directly takes on platforms such as TikTok, YouTube Shorts, and Instagram Reels. Sora is powered by the latest version of OpenAI’s video model, Sora 2.

The move aimed to build a legal and financial partnership where rightsholders…