This one-day workshop is designed for aspiring entrepreneurs, marketers, and brand creators who want to understand what makes a brand stand out in the market.
Learn the psychology, strategy, and storytelling that turn a name into a brand people trust and love.
Whether you’re building a startup or scaling your existing business, this session will help you uncover the science behind successful branding.
Why You Should Join This Workshop
1) Learn how psychology, color, and perception shape powerful brands
2) Understand the science of consumer behavior and emotional branding
3) Build your own brand strategy from scratch
4) Learn how to position your brand for long-term success
5) Get hands-on experience through live brand-building activities
6) Gain insights into how top brands like Apple, Nike, and Zomato connect with people
Module 1: The Science of Brand Perception
11:00 AM – 1:00 PM
Understand how consumers think, feel, and decide. Explore how the human brain perceives brands and what influences trust, loyalty, and memory.
Topics Covered:
What Makes a Brand Memorable?
➤ Neuromarketing, brand recall, and emotional triggers
The Psychology of Colors, Shapes & Fonts
➤ How visual cues affect brand perception
Building Brand Associations
➤ Creating mental shortcuts through consistent communication
Skills Acquired:
* Consumer psychology understanding
* Emotional connection through design
* Visual identity fundamentals
* Brand consistency & perception control
Module 2: Crafting Brand Identity & Strategy
🕐 2:00 PM – 3:30 PM
Learn how to create a strong and authentic brand identity backed by research and strategy.
Topics Covered:
Defining Your Brand DNA
➤ Purpose, vision, mission, and personality
Positioning Your Brand in the Market
➤ Identifying niche, audience, and competitive edge
Storytelling That Sells
➤ Crafting your message to connect emotionally
Skills Acquired:
* Brand strategy development
* Market positioning
* Storytelling & messaging
* Strategic thinking for brand growth
Module 3: Hands-On Brand Building + Industry Insights
🕐 3:30 PM – 5:30 PM
Put your learning into action and discover the latest trends shaping the world of branding.
Topics Covered:
Creative Activity: Build Your Brand Blueprint
➤ Create your brand’s name, message, and visual cues
Peer Review + Expert Feedback
➤ Present and refine your concept with professional guidance
Modern Branding Trends
➤ AI in branding, sustainability, and authentic storytelling
Skills Acquired:
* Practical application of brand-building concepts
* Business model thinking
* Presentation & feedback skills
* Awareness of emerging branding trends
Venue: Faculty Hall IISc: Bengaluru
Date: December 6, 2025
