Startups: Beyond The Basics, Smart IP Moves You Shouldn’t Overlook

Most startups know the intellectual property (IP) basics: patents, trademarks, designs, copyright. But IP is not just about protecting your assets. Its real value and business success often comes in its strategic use.

IP might feel like a burdensome “legal work”, but smart IP decisions can be your secret weapon; improving control, and credibility of your business. The question is then: how can you make it work?

Trademarks: Look before you launch

You may think a quick internet search is enough to check the availability of a chosen…