Strategic Use Cases For Standard Shopping Campaigns

Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so heavily. But here’s the reality: Performance Max isn’t always the best choice, and blindly migrating from Standard Shopping campaigns can actually hurt your performance.

B2B And Low-Conversion Industries Need Different Approaches

The Problem With PMax For Complex Sales

Performance Max thrives on conversion data. Its machine learning…