Study shows Instacart may be charging some shoppers 20% more for the same product

A recent study published by Consumer Reports alleges that Instacart has been conducting AI-led dynamic pricing experiments that, in some cases, are drastically inflating the cost of certain products.

CR and its research partner, Groundwork Collaborative, found that the delivery app was conducting these experiments at the platform’s retail partner locations—places like Kroger, Albertsons, Costco and Safeway. In some cases, consumers were paying as much as 23% more than other shoppers for the exact same product, the report says.

The…