Taylor Swift Launches a New Instagram Feature Inviting Fans to Remix Others’ Stories

Taylor Swift’s new album, The Life of a Showgirl, came out Friday, and Instagram isn’t going to shake it off. The social media app is rolling out a brand-new Stories feature, and Swift’s account was the first to get to try it.

The feature, called Add Yours Clips, expands the existing “Add Yours” sticker into a multimedia experience. Instead of just responding with a photo, users can remix the original Story with their own clips while keeping the creator’s audio and text locked in.

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