The Elevator: Athena Studio – Fashion’s AI Product Assistant

In this episode of The Elevator, Heidi van Dyck — Co-Founder & CEO of Athena Studio — takes us inside how her company is redefining product development for fashion brands with an AI assistant.

From fragmented workflows to seamless collaboration

In fashion, new product launches often get tangled in scattered files, delayed approvals, and inefficient communication. Athena tackles that: its AI-powered SaaS assistant (called “athena”) integrates design, product, and merchandising teams under one system. She provides real-time…