The end of EU-imposed cookie consent pop-ups could be nigh — consent fatigue and clickspamageddon to be addressed by European Commission amendments to its 2009 e-Privacy Directive

The plague of cookie consent alerts, banners, and pop-ups that have added a sliver of sandpaper to web surfing since 2009 might be eradicated in December. The European Commission (EC) intends to revise a law called the e-Privacy Directive, reports Politico. Specifically, new guidelines from the European Data Protection Board (EDPB) aim to eliminate manipulative consent banners and reduce consent fatigue.