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Zoho To Enter The UPI War Next

Zoho is no longer content with just building SaaS. The Chennai-based unicorn is now making a bold play for the mainstream fintech arena with its upcoming payments app. So, can the famously bootstrapped B2B titan conquer the consumer fintech world?

Cracking The UPI Wars: Zoho is deepening its push into fintech with the upcoming launch of Zoho Pay, a consumer payments app designed to take on giants like Google Pay and PhonePe. The app, which will allow users to send and receive money, is currently in internal…

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