Tech

The Great Decoupling

SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and […]

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SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority.

What you’ll get in today’s memo:

  • Why traffic and pipeline decoupled.
  • What brand strength actually means in AI search.
  • How to reframe SEO with executives.
The old funnel has holes. Traffic and pipeline no longer move together. (Image Credit: Kevin Indig)

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