The RMG Ripples, Zupee’s Short Video Pivot & More

The RMG Domino Effect

The RMG ban is creating ripples far beyond the gaming industry itself. UPI payments took a hit in August while the ban abruptly cut off a lucrative revenue stream for thousands of content creators. So, how deep is the cut?

UPI Flickers: As per NPCI data, UPI transactions under the “Digital Goods: Games” category declined 23% YoY to 27.1 Cr in August, while the value plunged 36% YoY to INR 7,441.1 Cr. What’s boggling is that the data only captures just 10 days of…