Tier 2 and Tier 3 cities drive over 90% of engagement on audio social platforms in India, says report

India’s smaller towns are now at the centre of audio-led social media growth, with over 90 percent of engagement on avatar-based audio social platforms coming from outside Tier 2 and Tier 3 cities, according to a report released by audio social discovery platform FRND

The study which analysed anonymised data from 6.9 million users across India shows non-metro regions accounted for nearly all recent growth on the platform, signalling a broader shift in how users are engaging online.

Hyderabad, Bengaluru, and Chennai topped the list for the most active…