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TikTok Shop livestream sellers face off against AI rivals

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Zuhrotul Aprilia enjoys rambling on for hours about kitchenware from a studio in the Indonesian port city of Surabaya.

Most days, she turns on her iPad and peddles pots and pans to an enthusiastic online audience. As she talks, live messages — some questions, some compliments, and some criticism — crowd her chat. 

On a good day, a couple hundred people watch. Aprilia puts on a show and makes more money than ever helping them shop.

“I have female fans who watch me regularly,”…

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