US online holiday sales to slow as shoppers tighten budgets, Salesforce forecasts

US online sales growth during the 2025 holiday season is expected to slow from last year, as price-conscious shoppers stay picky with their spending amid rising living costs, according to a Salesforce forecast released on Tuesday.

Salesforce projects online spending between November 1 and December 31 to rise 2.1% to $288 billion, lower than a 4% increase to $282 billion in the same period last year.

Retailers, meanwhile, are expected to be more cautious with promotions. The number of orders using promotional codes is forecast to dip slightly, as brands…