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Virgin Australia partners with OpenAI to introduce AI-led travel planning, shopping features

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Virgin Australia has announced a partnership with OpenAI to integrate artificial intelligence into its travel services, aiming to support passengers to plan and shop for their trips, OpenAI’s President and cofounder Greg Brockman confirmed the development on X.
In a blog post on Saturday, the airline said it is adopting OpenAI’s API platform as part of its broader digital transformation efforts. The partnership will introduce AI-based tools that offer more personalised travel planning features.

Early work includes using AI to improve…

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