Was It Better Then Or Now?

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing.

Back then, it was called Google AdWords; today, it is Google Ads.

Over that quarter-century, the platform has transformed in format, scope, and ambition.

While the technology behind Google Ads has evolved dramatically, one question continues to spark debate among marketers: “Was Google Ads better back then, or now?”

To answer that, let’s first look at the major moments that shaped its evolution.

The…