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What Agencies Need To Know For Local Search Clients
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This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own.
Local Search Has Changed: From “Found” to “Chosen”
Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the right customers.
But today’s local search looks very different. It’s no longer just about being found; it’s about being chosen.
That shift has only accelerated with the rise of AI-powered search. Instead of delivering a list…
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