What The Remedies Really Mean For Search, SEO, And AI Assistants

When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of Google, no forced divestiture of Chrome or Android, and no user-facing “choice screen” like the one that reshaped Microsoft’s browser market two decades ago. But make no mistake – this ruling rewrites the playbook for search distribution, data access, and competitive strategy over the next six years.

This article dives into what led to the decision, what it…