WhatsApp Business surges in India, but limitations pose challenges

WhatsApp Business is becoming an indispensable tool for India’s digital economy, with active business users rising from 10 million in 2022 to over 15 million by the end of 2024. Daily interactions on the platform have reached nearly 175 million, driven largely by MSMEs, the fastest-growing user segment, which rely on WhatsApp to manage orders, collect payments, and connect with customers efficiently.

Sandhya Devanathan, VP & Head of India & SE Asia at Meta, said, “The journey has been about listening to what users and businesses want. A Kantar…