Tech
Who drove sales for each product category during Apple’s Q4 2025
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On today’s post-earnings conference call, Apple CEO Tim Cook and CFO Kevan Parekh shared a few interesting tidbits about who drove sales across the company’s major product categories. Here are the details.
iPad
When addressing iPad revenue, Parekh said that sales were flat compared to a year ago, citing a “difficult compare” against the same quarter last year, when new iPad Air and iPad Pro drove sales. Still, he noted that performance came in better than expected.
As…
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