Why AI Search Isn’t Overhyped & What To Focus On Right Now

Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as to just how much of a catastrophic effect LLM platforms have taken away your clicks and, more importantly, your end business outcomes.

Google still remains the dominant search engine, and right now is still referring the majority of traffic. Although, traffic volumes are significantly reduced, especially for news publishers.

From my conversations, many SEOs believe that despite this