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Xbox President Sarah Bond discusses the future — “Hardware is absolutely core to everything we do at Xbox. Our most valuable players love the hardware experience.”

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Microsoft’s Xbox brand is stressed.

Whether it’s layoffs, price hikes, freefall hardware declines, or a retreat from community engagement — Xbox hasn’t exactly been in a good place lately. The breakneck pace of Xbox strategy changes post-pandemic have led to confusion and doubt about the platform’s future, at most among its core audience.

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