YouTube enters year-end recap race with its first video-watching review

YouTube has joined the year-end data-storytelling race with YouTube Recap, a Spotify-Wrapped-style annual review that turns users’ viewing habits into a shareable narrative.

The new feature, which went live in North America on December 2 and is rolling out globally this week, distils each user’s year on YouTube into 12 personalised cards capturing top interests, viewing patterns, and content history.

First attempt at video year-ender

The move marks the platform’s first attempt at offering an integrated, platform-wide recap despite years of demand…