Tech
Zepto launches Super Mall, expands pharmacy to diagnostics services
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Quick commerce platform Zepto has launched Super Mall for non-grocery offerings to drive sales of high-value items and has also expanded its pharmacy offerings to launch diagnostics services.
The launch of the Super Mall segment in its app comes as quick commerce platforms try to increase the average order value (AOV) to improve unit economics.
Under this, Zepto is offering apparel, appliances, kitchenware, homeware, and home décor, among other things. The segment also includes a ‘deals store’ that has some items from each category at a discounted…
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