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Zomato parent Eternal extends Hyperpure to food businesses big & small
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Hyperpure, the B2B grocery supply arm of Zomato’s parent Eternal, has expanded its services from hotels and restaurants to all types of food businesses.
ET had reported on October 2 that Hyperpure is looking to tap home bakers, caterers, street food vendors, and small-scale party suppliers to broaden its customer base beyond restaurants, hotels, delivery-only kitchens, and cafes. Now, such businesses can login to Hyperpure using their phone numbers to place their orders.
Launched in 2018, Hyperpure has expanded its services over the past few years by…
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