Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved.
The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening
What Happened In Q4
In September, brand-cited pages in AI Overviews received 15.8 million impressions and 398,798 clicks, with a CTR of 2.52%.
In October, impressions doubled to 33.1 million, and clicks increased slightly to 400,271, but…

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