Tech
84% Gen Z consumers rely on GenAI for news interpretation: Google, Kantar report
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84% of Generation Z (Gen Z) have used artificial intelligence (AI) to dive deeper into news they read, a recent research report from Google and Kantar revealed.
The report titled, ‘Bridging the Gap: Reimagining News for Gen Z’ highlighted findings from a survey of over 4,000 Gen Z respondents (ages 15-28) across 40 markets and eight language clusters on news consumption patterns and underlying trends.
Gen Z refers to the demographic cohort born roughly between 1997 and 2012.
According to the report, Gen Z, which makes up 16% of urban India’s…
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