90% Of AI Search Traffic Ignores Mobile Strategy

The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews.

Yet, beneath the headlines lies a counterintuitive reality that’s reshaping how we approach the age-old debate and strategies on desktop vs. mobile: Over 90% of AI-powered search referrals originate from desktop devices.

While mobile accounts for more than half of global web traffic, AI search engines are making their biggest impact on desktop – a complete reversal of typical user…