With WWE On Its Side, Netflix Robes Up For A Smackdown

For media and entertainment giants, an area that has had a proven track record of impactfully moving the revenue needle has been sports. We have seen this happening in the past when JioCinema set a world record with 32 Mn viewers tuning in for the IPL final in 2023. Even the astronomical cost of IPL rights in India highlights the advantage media companies have in attracting both viewers and advertisers. 

Notably, OTT content spending in India surged by 52% in 2023 to INR 12,500 Cr, according to a joint report by FICCI and EY. This spending…