urban company: ‘Blatant exploitation’: Urban Company’s Insta Maids service receives flak online

At-home services startup Urban Company came under fire for its latest launch ‘Insta Maids‘, a service that allows users to book a househelp in 15 minutes. Multiple employee unions and scores of people across the internet slammed the company for exploiting gig workers with this model.

Paid on an hourly basis, Insta Maids will allow users to get access to services, which include day-to-day household chores, like utensil cleaning, brooming and mopping, and cooking, among others.

In a post on X, the Indian Federation Of App Based Transport Workers said…