Gaurisatva Ghee Elixir redefines skincare with Ayurveda inspired formulations for holistic well-being

Ahmedabad (Gujarat) [India], March 24:  In an era dominated by synthetic beauty products and ever-changing skincare trends, Ahmedabad-based Gaurisatva is committed to bringing back the authenticity of Ayurveda. The startup, founded by Psychologist and Mental Health Advocate Ruchika A. Pandya, is redefining skincare with time-honoured Ayurveda-inspired formulations that prioritise purity and holistic well-being.

Having worked closely with women struggling with body image and self-esteem issues, Ruchika realised that unrealistic beauty standards were…