FMCG Major Agrees To Modify Sunscreen Ad After Delhi HC Hearing

The FMCG major told the court that it would withdraw the current ‘Lakme Sun Expert SPF 50’ sunscreen advertisement and republish it after removing any references that could be seen as disparaging The Derma Co

To avoid confusion or association, HUL agreed to change the colour of the product in the ad from orange which resembled The Derma Co’s packaging

HUL has agreed before the Delhi HC to remove the sunscreen’s online posts within 24 hours and physical hoardings within 48…